A new platform for B Lab Europe to call for action to create impact for our planet

B Lab Europe was seeking a new partner to utilize their existing branding to design and develop a new platform. The ultimate goal was to encourage more companies to commit to becoming a B Corp, raise awareness about the impact of companies on our planet, and promote knowledge sharing.

Read more The result
B Lab Mobile

Project details

  • Date-01/12/2021
  • Client-
    • B Lab Europe
  • Services-
    • Development
      • -
    • UI Design
  • On behalf of-
  • Industry-
    • Non-profit

The project

Quest developed a multifunctional platform for B Lab Europe, targeting various audiences

Preceded by user interviews and intake meetings with B Lab itself, Quest designed wireframes to later test with the target audiences. Since these audiences are so diverse (Country Partners, potential B Corps, curious end customers, etc.), but all need to be able to find the appropriate content in their own way, the structure had to be spot on. By iterating and continuously testing, even after delivery, the platform became a success throughout Europe.

How we made this project bold

The existing branding was complemented with vibrant design elements

To make the design recognizable yet fresh, new design elements were added. The ‘blobs’ and circles were infused with bright colors from B Lab’s existing brand guidelines to highlight the content. This gave B Lab a more playful, yet still professional look.

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